Introducing new developer-friendly pricing
Hey there, developers! At Algolia, we believe everyone should have the opportunity to bring a best-in-class search experience ...
VP of Product Growth
Hey there, developers! At Algolia, we believe everyone should have the opportunity to bring a best-in-class search experience ...
VP of Product Growth
Eye-catching mannequins. Bright, colorful signage. Soothing interior design. Exquisite product displays. In short, amazing store merchandising. For shoppers in ...
Search and Discovery writer
Ingesting data should be easy, but all too often, it can be anything but. Data can come in many different ...
Staff Product Manager, Data Connectivity
Everyday there are new messages in the market about what technology to buy, how to position your company against the ...
Chief Strategic Business Development Officer
Done any shopping on an ecommerce website lately? If so, you know a smooth online shopper experience is not optional ...
Sr. SEO Web Digital Marketing Manager
It’s hard to imagine having to think about Black Friday less than 4 months out from the previous one ...
Chief Strategic Business Development Officer
What happens if an online shopper arrives on your ecommerce site and: Your navigation provides no obvious or helpful direction ...
Search and Discovery writer
In part 1 of this blog-post series, we looked at app interface design obstacles in the mobile search experience ...
Sr. SEO Web Digital Marketing Manager
In part 1 of this series on mobile UX design, we talked about how designing a successful search user experience ...
Sr. SEO Web Digital Marketing Manager
Welcome to our three-part series on creating winning search UX design for your mobile app! This post identifies developer ...
Sr. SEO Web Digital Marketing Manager
National No Code Day falls on March 11th in the United States to encourage more people to build things online ...
Consulting powerhouse McKinsey is bullish on AI. Their forecasting estimates that AI could add around 16 percent to global GDP ...
Chief Revenue Officer at Algolia
How do you sell a product when your customers can’t assess it in person: pick it up, feel what ...
Search and Discovery writer
It is clear that for online businesses and especially for Marketplaces, content discovery can be especially challenging due to the ...
Chief Product Officer
This 2-part feature dives into the transformational journey made by digital merchandising to drive positive ecommerce experiences. Part 1 ...
Director of Product Marketing, Ecommerce
A social media user is shown snapshots of people he may know based on face-recognition technology and asked if ...
Search and Discovery writer
How’s your company’s organizational knowledge holding up? In other words, if an employee were to leave, would they ...
Search and Discovery writer
Recommendations can make or break an online shopping experience. In a world full of endless choices and infinite scrolling, recommendations ...
Apr 20th 2022 ecommerce
Omnichannel. The “Bring-it-to-me” economy. Touchless. Headless commerce.
Feeling left behind by all the modern technology that’s so fundamentally transforming ecommerce? Need a deeper understanding of the terms being thrown around?
You’re not alone. Today’s typical digital commerce business model is almost unrecognizable from the static online storefronts of the 2000s.
But as this market evolves, ecommerce businesses need to scale their digital commerce platforms along with the rest of the sector. They need to provide leading customer-satisfaction practices in a number of key ways. It’s either that—adapt—or risk getting relegated to the has-beens that weren’t able to adapt.
Guessing you don’t want to be left in the dust.
What now? Start by knowing about the latest digital commerce trends. Then assess whether your company’s ecommerce practices are aligned, and go from there.
Today, “digital commerce” spans a wide array of sales and engagement channels, as well as data sets, campaigns, and more. It goes far beyond online shopping. From social-media engagement to point-of-sale interactions, digital commerce covers the ecosystem of the whole customer journey, from targeting the right consumers to customer acquisition and retention.
Your company’s digital commerce strategy could touch any or all of these elements:
Regardless of their particular mix of these approaches, businesses that want to succeed nowadays are spending considerable creating and maintaining a positive customer experience. In many cases, their efforts are paying off. Driven by new technologies and innovation, the global ecommerce market grew from $1,336 billion to $4,938 billion between 2014–2020, and it’s expected to reach $7,391 billion by 2025.
Back when digital commerce was in its infancy (circa 1991), a customer would search for a product on a retailer’s website, find it, put it in their cart, and check out. Interaction with company over.
Now, ecommerce touchpoints are positioned much earlier and in more places, and they continue to appear through the end of the customer-success journey.
For example, someone could see a post on Instagram, stop scrolling, and read but not click. Then, another day, when they’re considering buying a product, the memory of that post might pop into their head. They might then search for the product, and perhaps decide not to buy it…until they see another ad on Facebook. This time, they click the ad and read about the product. They also sign up for email updates. They do a little research, looking at similar products on other companies’ sites or online marketplace sites. They again notice an ad on Instagram. This time, they not only click but make a purchase using Instagram’s mini browser.
Phew; that’s a long process. Behind the scenes, the company monitors the customer’s interest in the product and what they’re doing, and their personalized digital marketing is accordingly tweaked. Their social media preferences, product search history, the amount of brand content they read — everything is considered within the confines of the business’s digital commerce approach. It’s involved, but it’s worth doing, as this type of personalized, AI-driven customer courting can be extremely effective.
How can you adapt your company’s digital commerce strategy to take advantage of the latest ecommerce technology? Here are some key elements you need.
Eighty percent of consumers want to be treated to personalized experiences by brands, and 60% say they will become repeat buyers after a good personalized experience. Therefore, it’s important for companies to get personalization right. One way of achieving this is through using a personalization engine that can make intelligent product suggestions by considering multiple sources of customer data. The engine can then pinpoint a customer’s preferences, habits, and intentions, and approach them with these details “in mind.”
The average shopping cart abandonment rate for people shopping using mobile devices is considered to be around 86%, so there’s not much room for error when it comes to making things seamless from start to finish. One small issue or a slow page load could lose you a lot of business. A smooth buying journey is crucial for a great digital commerce experience, especially at the point of sale.
With so many channels to keep track of, it’s easy to lose track of some of them, or for different teams at your company to fall out of sync with the overall program. Adopting an omnichannel approach can help you avoid that. Omnichannel retailing essentially connects all your channels and synchronizes them using a central program or data management solution. This ensures that your customers have a consistent user experience across all your channels.This type of optimization also means you don’t lose out to competitors that are working multiple channels.
Online search experiences have changed significantly in the past decade. Conducting a search on Google can now be as simple as hitting a couple of keys and getting mind-bogglingly accurate results. That’s because Google’s algorithm employs user data, GPS coordinates, artificial intelligence, and machine learning to determine content relevance before presenting it to the searcher.
When shoppers come to your website, they expect the same intelligent search experience they enjoy with Google. And if they don’t find it, Google Shopping and Amazon are lurking just a couple of clicks away. By adding a dedicated search engine as part of your digital commerce strategy, you can radically improve your customers’ shopping and discovery experiences and thereby increase the likelihood of customer happiness and retention.
Algolia provides leading website search and personalization software. Our powerful API lets you seamlessly implement search on your website and in mobile applications. By making all your data silos accessible using a highly intelligent search and suggestion tool, you can ensure that your digital commerce strategy succeeds.
Don’t get left behind: find out how Algolia can transform your search functionality for higher conversion and more. Contact us or request a free trial of our search software.
Powered by Algolia Recommend