Search by Algolia
8 ways to use merchandising data to boost your online store ROI
e-commerce

8 ways to use merchandising data to boost your online store ROI

New year, new goals. Sounds positive, but looking at your sales data, your revenue and profit aren’t so hot ...

John Stewart

VP, Corporate Communications and Brand

Algolia DocSearch + Astro Starlight
engineering

Algolia DocSearch + Astro Starlight

What is Astro Starlight? If you're building a documentation site, your content needs to be easy to write and ...

Jaden Baptista

Technical Writer

What role does AI play in recommendation systems and engines?
ai

What role does AI play in recommendation systems and engines?

You put that in your cart. How about this cool thing to go with it? You liked that? Here are ...

Catherine Dee

Search and Discovery writer

How AI can help improve your user experience
ux

How AI can help improve your user experience

They say you get one chance to make a great first impression. With visual design on ecommerce web pages, this ...

Jon Silvers

Director, Digital Marketing

Keeping your Algolia search index up to date
product

Keeping your Algolia search index up to date

When creating your initial Algolia index, you may seed the index with an initial set of data. This is convenient ...

Jaden Baptista

Technical Writer

Merchandising in the AI era
e-commerce

Merchandising in the AI era

For merchandisers, every website visit is an opportunity to promote products to potential buyers. In the era of AI, incorporating ...

Tariq Khan

Director of Content Marketing

Debunking the most common AI myths
ai

Debunking the most common AI myths

ARTIFICIAL INTELLIGENCE CAN’T BE TRUSTED, shouts the headline on your social media newsfeed. Is that really true, or is ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

How AI can benefit the retail industry
ai

How AI can benefit the retail industry

Artificial intelligence is on a roll. It’s strengthening healthcare diagnostics, taking on office grunt work, helping banks combat fraud ...

Catherine Dee

Search and Discovery writer

How ecommerce AI is reshaping business
e-commerce

How ecommerce AI is reshaping business

Like other modern phenomena such as social media, artificial intelligence has landed on the ecommerce industry scene with a giant ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

AI-driven smart merchandising: what it is and why your ecommerce store needs it
ai

AI-driven smart merchandising: what it is and why your ecommerce store needs it

Do you dream of having your own personal online shopper? Someone familiar and fun who pops up every time you ...

Catherine Dee

Search and Discovery writer

NRF 2024: A cocktail of inspiration and innovation
e-commerce

NRF 2024: A cocktail of inspiration and innovation

Retail’s big show, NRF 2024, once again brought together a wide spectrum of practitioners focused on innovation and transformation ...

Reshma Iyer

Director of Product Marketing, Ecommerce

How AI-powered personalization is transforming the user and customer experience
ai

How AI-powered personalization is transforming the user and customer experience

In a world of so many overwhelming choices for consumers, how can you best engage with the shoppers who visit ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

Unveiling the future: Algolia’s AI revolution at NRF Retail Big Show
algolia

Unveiling the future: Algolia’s AI revolution at NRF Retail Big Show

Get ready for an exhilarating journey into the future of retail as Algolia takes center stage at the NRF Retail ...

John Stewart

VP Corporate Marketing

How to master personalization with AI
ai

How to master personalization with AI

Picture ecommerce in its early days: businesses were just beginning to discover the power of personalized marketing. They’d divide ...

Ciprian Borodescu

AI Product Manager | On a mission to help people succeed through the use of AI

5 best practices for nailing the ecommerce virtual assistant user experience
ai

5 best practices for nailing the ecommerce virtual assistant user experience

“Hello there, how can I help you today?”, asks the virtual shopping assistant in the lower right-hand corner ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

Add InstantSearch and Autocomplete to your search experience in just 5 minutes
product

Add InstantSearch and Autocomplete to your search experience in just 5 minutes

A good starting point for building a comprehensive search experience is a straightforward app template. When crafting your application’s ...

Imogen Lovera

Senior Product Manager

Best practices of conversion-focused ecommerce website design
e-commerce

Best practices of conversion-focused ecommerce website design

The inviting ecommerce website template that balances bright colors with plenty of white space. The stylized fonts for the headers ...

Catherine Dee

Search and Discovery writer

Ecommerce product listing pages: what they are and how to optimize them for maximum conversion
e-commerce

Ecommerce product listing pages: what they are and how to optimize them for maximum conversion

Imagine an online shopping experience designed to reflect your unique consumer needs and preferences — a digital world shaped completely around ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

Looking for something?

facebookfacebooklinkedinlinkedintwittertwittermailmail

Ecommerce merchandising is an opportunity for a retailer to enter business logic and curate the search and browse results displayed to its customers. This includes managing promotions, curating search results, and testing each of the steps to ensure they increase sales and conversions. For the sports industry, seasonality has a significant impact on the business. 

Seasonal promotions, sales events, seasonal products, and specific sports event or sport-related influencer/personality-promoted products are common for sports & goods retailers and should be reflected and updated at a lightning pace on the website. Hiding out-of-stock or out-of-season products, or promoting current sale events, is a type of business logic that needs to overrule the regular search relevance. 

Pin, hide, boost, bury search results: Sport24, Gymshark

Sports retailer Sport24 merchandises its search results. When users search for “horsens”, certain products are pinned at the top of the search results while others are hidden.

When users search for “hat” on sports retailer Gymshark’s website, selected products are pinned to the top of the search results for more effective merchandising.

Gymshark’s success indicators:

  • £2M a year in extra sales due to relevance strategy improvement
  • £3m a year in extra sales due to full size range products prioritization
  • £1.2m a year in extra sales due to hiding out-of-stock products

 

 

 

Promotion banners: Lacoste

Lacoste uses search merchandising to highlight product collections. Specific search queries show promotional banners promoting seasonal items.

 

 

Dynamic landing page: Culture Kings

Streetwear fashion retailer Culture King uses dynamic category landing pages to promote their products. When users click on the “Old Golfer” promotional banner, they are taken to a separate landing page where can check featured new Old Golfer headwear.

 

 

Read more about best practices for eCommerce merchandising: 

How to increase online sales with Search merchandising

How to boost online sales with Category merchandising

Conclusion

Configuring merchandising strategy on search results pages and category pages of the website is vital for highly competitive industries, such as the sports & goods ecommerce. Companies have to be able to rapidly iterate, ship campaigns instantly, and react fast to any changes in their business environment. A well-defined merchandising strategy enables sports & goods retailers to not only increase their revenues and conversions, but also allow them to evolve and adapt to any new trends in the future.

About the author
Tanya Herman

Product Manager

Recommended Articles

Powered byAlgolia Algolia Recommend

How to increase online sales with Search merchandising
customers

Tanya Herman

Product Manager

How to boost online sales with Category merchandising
customers

Tanya Herman

Product Manager

How to use Search and Browse features to win customer loyalty in the Sports Industry
e-commerce

Tanya Herman

Product Manager