Search by Algolia
8 ways to use merchandising data to boost your online store ROI
e-commerce

8 ways to use merchandising data to boost your online store ROI

New year, new goals. Sounds positive, but looking at your sales data, your revenue and profit aren’t so hot ...

John Stewart

VP, Corporate Communications and Brand

Algolia DocSearch + Astro Starlight
engineering

Algolia DocSearch + Astro Starlight

What is Astro Starlight? If you're building a documentation site, your content needs to be easy to write and ...

Jaden Baptista

Technical Writer

What role does AI play in recommendation systems and engines?
ai

What role does AI play in recommendation systems and engines?

You put that in your cart. How about this cool thing to go with it? You liked that? Here are ...

Catherine Dee

Search and Discovery writer

How AI can help improve your user experience
ux

How AI can help improve your user experience

They say you get one chance to make a great first impression. With visual design on ecommerce web pages, this ...

Jon Silvers

Director, Digital Marketing

Keeping your Algolia search index up to date
product

Keeping your Algolia search index up to date

When creating your initial Algolia index, you may seed the index with an initial set of data. This is convenient ...

Jaden Baptista

Technical Writer

Merchandising in the AI era
e-commerce

Merchandising in the AI era

For merchandisers, every website visit is an opportunity to promote products to potential buyers. In the era of AI, incorporating ...

Tariq Khan

Director of Content Marketing

Debunking the most common AI myths
ai

Debunking the most common AI myths

ARTIFICIAL INTELLIGENCE CAN’T BE TRUSTED, shouts the headline on your social media newsfeed. Is that really true, or is ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

How AI can benefit the retail industry
ai

How AI can benefit the retail industry

Artificial intelligence is on a roll. It’s strengthening healthcare diagnostics, taking on office grunt work, helping banks combat fraud ...

Catherine Dee

Search and Discovery writer

How ecommerce AI is reshaping business
e-commerce

How ecommerce AI is reshaping business

Like other modern phenomena such as social media, artificial intelligence has landed on the ecommerce industry scene with a giant ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

AI-driven smart merchandising: what it is and why your ecommerce store needs it
ai

AI-driven smart merchandising: what it is and why your ecommerce store needs it

Do you dream of having your own personal online shopper? Someone familiar and fun who pops up every time you ...

Catherine Dee

Search and Discovery writer

NRF 2024: A cocktail of inspiration and innovation
e-commerce

NRF 2024: A cocktail of inspiration and innovation

Retail’s big show, NRF 2024, once again brought together a wide spectrum of practitioners focused on innovation and transformation ...

Reshma Iyer

Director of Product Marketing, Ecommerce

How AI-powered personalization is transforming the user and customer experience
ai

How AI-powered personalization is transforming the user and customer experience

In a world of so many overwhelming choices for consumers, how can you best engage with the shoppers who visit ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

Unveiling the future: Algolia’s AI revolution at NRF Retail Big Show
algolia

Unveiling the future: Algolia’s AI revolution at NRF Retail Big Show

Get ready for an exhilarating journey into the future of retail as Algolia takes center stage at the NRF Retail ...

John Stewart

VP Corporate Marketing

How to master personalization with AI
ai

How to master personalization with AI

Picture ecommerce in its early days: businesses were just beginning to discover the power of personalized marketing. They’d divide ...

Ciprian Borodescu

AI Product Manager | On a mission to help people succeed through the use of AI

5 best practices for nailing the ecommerce virtual assistant user experience
ai

5 best practices for nailing the ecommerce virtual assistant user experience

“Hello there, how can I help you today?”, asks the virtual shopping assistant in the lower right-hand corner ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

Add InstantSearch and Autocomplete to your search experience in just 5 minutes
product

Add InstantSearch and Autocomplete to your search experience in just 5 minutes

A good starting point for building a comprehensive search experience is a straightforward app template. When crafting your application’s ...

Imogen Lovera

Senior Product Manager

Best practices of conversion-focused ecommerce website design
e-commerce

Best practices of conversion-focused ecommerce website design

The inviting ecommerce website template that balances bright colors with plenty of white space. The stylized fonts for the headers ...

Catherine Dee

Search and Discovery writer

Ecommerce product listing pages: what they are and how to optimize them for maximum conversion
e-commerce

Ecommerce product listing pages: what they are and how to optimize them for maximum conversion

Imagine an online shopping experience designed to reflect your unique consumer needs and preferences — a digital world shaped completely around ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

Looking for something?

facebookfacebooklinkedinlinkedintwittertwittermailmail

Searchandising is the application of merchandising strategies to search results on your site. It allows marketers, product owners, merchandisers, and website operators to promote products directly to users as they explore. 

Searchandising gives online brands a way to take control of their site and product lines in ways usually associated with brick and mortar stores. Using site search analytics, e-commerce site owners can better understand user behavior, and use that data to provide more relevant (or higher-converting) search results. 

A robust search strategy must incorporate merchandising from the beginning — not just as a nice add-on. By doing so, brands can ensure that the search experience aligns with the overall business strategy, while providing users with a seamless experience.

 

Why searchandising is important

Search is a black box for many businesses. Product owners and marketers may not know how it works on the site, why certain results appear where they do, or how to control these results. 

Fortunately, searchandising allows site operators, product owners, and any other relevant parties to take control over their search rankings and promotions. This will not only increase conversion rates and revenue, but also provide a better overall customer experience to help promote brand image and increase loyalty.

 When customers navigate through and search on e-commerce site, they generate vast amounts of data about their preferences and needs. This data can help shape and improve the searchandising strategy, leading to more efficient marketing. By tailoring the search experience, brands have an opportunity to really speak to their customers.

 

5 tips for searchandising

In addition to adding a personalization factor, searchandising can also help a business achieve its strategic business goals. An e-commerce store may, for instance, want to promote certain items that are appropriate for the season, on clearance, or newly arrived.  Promoting these items directly through search significantly increases the rate of click-throughs and conversions

Alternatively, a business may want to tailor the search to match the brand and catalog strategy.  For example, when users search for socks, the business may want them to see multi-colored socks and not just the white ones that are normally ranked. Searchandising can also be leveraged analytics to uncover user intent to make sure the business tackles the needs of all of your users. 

When implementing searchandising into your site search, you should consider the following:

1. Use promotional banners in search results

Promotional banners can be linked strategically to results or results pages. These banners are highly contextual and can be featured for a specific keyword, increasing the chance of your users converting.

Adding banners can help make promoted products, content, or other resources stand out by adding a visual emphasis. A strong color contrast, different size, or other visual cue catches users’ eyes and ensures that they see what you’re promoting. You can, additionally, add additional information like promotional details where relevant. 

2. Boost and bury products strategically

Merchandisers can benefit from automated re-ranking to improve the search results’ performance. But they will still feel the need to manually reorder results to achieve strategic goals. For example, marketers may need to boost a specific category of product for seasonality reasons or because of a business decision to aggressively market certain products. This can be done for specific queries or groups of queries. By doing so, brands can help nudge customers toward products that they want to sell and can easily adjust this over time to handle changes in consumer taste, product lines, or business goals.

3. Redirect to dedicated pages for common queries

Some companies have partnerships with certain providers they might want to highlight within campaigns. In this case, you can create a landing page and every query containing the brand will redirect to this page for the time of the campaign.

Alternatively, when analyzing your search data, you may find that many users are searching for a specific, common query, like “shoes.” For common, high-volume queries like that, your visitors may benefit from a dedicated landing page that shows them the range of options on your site. 

For example, your dedicated landing page for “shoes” could have several unique features, like a list of the different shoe brands you offer, a shoe sizing guide, a link to browse all shoes on sale, customer reviews of your most popular shoes, and a seasonal guide for winter shoes. While you may not have the resources to create well-designed, curated landing pages for every possible query, it creates a great experience for more common (and more profitable) product categories.

4. Decrease the occurrence of  “No Results” pages

“No Results” pages are UX dead ends that frequently lead users to bounce. Instead of telling users there are no results for their query, you should focus on optimizing the search on your site so every user need is catered to. One such way to decrease the number of “No Results” pages is via careful merchandising of the least performing queries. For user needs for which you really don’t have the product, you can provide useful content to retain your users as long as possible on your website. Showing users recommended searches, popular products, or useful site links is a great way to turn an unsuccessful search into a successful visit. With a better path forward from their search, you can significantly improve the user’s experience, and increase the chance they stay on the site (and ultimately, convert). 

5. Deliver an experience that feels personalized

Intelligently leveraging merchandising tools to curate search results and promotions means users will find what they need and discover new things more quickly. Developing a well thought-out merchandising search experience can provide a personalized experience without actually deploying personalization tools. Once the merchandising strategy is in place, though, you can layer on personalization tools for even better relevance for individual customers.

 

Take control of your search results with merchandising tools

Your search merchandising strategy is vital to implementing your marketing and business goals, but it needs to be built on a robust internal search engine. Your tool should enable business users such as marketers, category managers, or merchandisers to adjust the search experience without development and technical teams. The search tool should give you the data to understand your search experience, allow you to optimize the user experience based on that data, and see the results of your work.

Read our e-book “Search beyond the box” to learn how search can power discovery and drive conversions on e-commerce sites.

About the author
Louise Vollaire

Product Marketing Manager

linkedin

Discover why Algolia is rated #1 in Enterprise Site Search on G2

Get the full report
Ebook
Ebook

Recommended Articles

Powered byAlgolia Algolia Recommend

What is searchandising?
ux

Louise Vollaire

Product Marketing Manager

How searchandising can help your business
algolia

Chip Lewis

Director of Sales

How to design your merchandising (and searchandising) stategies for success
e-commerce

Peter Villani

Sr. Tech & Business Writer