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Mar 23rd 2020 ux
Marketers and website owners often overlook the design of their search interface at the expense of a good search experience. A clunky or non-intuitive search experience leaves users frustrated and more likely to move on to a competitor’s site to find what they need. For media sites, e-commerce retailers, and every site in between, it is imperative to fine-tune every part of the browsing experience, including the search bar.
The search bar is often the first interaction a user has with a website. In fact, studies have shown that about 43% of website visitors go immediately to the search bar and that these searchers are 2-3 times more likely to convert.
The search bar can provide a sort of conversational experience for users where every keystroke is effectively a two-way discussion with the system. Users shouldn’t have to reverse engineer your interface to make searches. Rather, the process should feel like a natural human experience that can quickly guide them to what they’re looking for. It’s imperative that your website provides a seamless user experience for these customers.
There are three key aspects to the search bar ux design process: look, location, and function. All of these aspects work together to form a more clear and efficient user experience.
The look helps users form a first impression of the search bar — and often your entire website. It helps them understand the purpose and use cases of the system and convinces them to start using it and exploring content. It’s important to make sure that the design is clear and logical without sacrificing functionality:
https://www.algolia.com/doc/guides/solutions/gallery/animated-placeholder/
Users should be able to navigate to search regardless of where they are on your site. Consistency of the placement allows them to browse through different pages without getting lost. Here are some tips to remember:
Ultimately, the function and capabilities of the search bar connect users to the things they’re looking for. Make sure your search bar not only provides the functions users expect, but goes above and beyond to offer a robust experience that promotes search and discovery:
https://www.algolia.com/doc/guides/solutions/gallery/predictive-search-suggestions/
https://www.algolia.com/doc/guides/solutions/gallery/federated-search/
Building a search bar means going above and beyond user expectations. You need a search as a service provider that offers robust features and opportunities to tweak the search to your business use case. Read our e-book “Search and the user-business relationship” and learn how understanding your users can help you drive search improvements and tailor the search experience.
Best practices in design and functionality.
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