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Feb 6th 2020 ux
The internet is chock-full of content. With new content and products added daily, it is more difficult than ever for users to find relevant information. And since users only search for what they need in the moment, they may be missing out on new and relevant products or content.
Businesses, similarly, are playing in an increasingly crowded and growing market, and acquiring and retaining new customers is harder than ever. Businesses struggle to show visitors the full range of site offerings and engage with customers in a ways that support KPIs.
Content discovery offers solutions to the problems users and businesses face. By enabling businesses to break through all of the noise, it connects visitors with new and relevant content. In fact, content discovery is essential for businesses to stay visible and succeed in any industry.
Content discovery acts as a bridge between site visitors and content, enabling those visitors to find new products, content, and services. At its best, content discovery connects visitors to the site’s contents in helpful, inspiring, and relevant ways. It can also power an intuitive browsing experience, motivating users to engage with new content and reconnect with favorites.
Content discovery, sometimes referred to as search and discovery, is best used as a strategic part of the business’ larger site search strategy.
Ultimately, the user can discover new content in two main ways:
The content discovery process should not be confused with content discovery networks, which are the advertisement platforms that allow businesses to promote their content on other sites across the web. Advertising platforms like Outbrain display boxes of links on other websites to encourage users to leave the page and visit a sponsored link.
Content discovery in the context of search and discovery is much different. Rather than driving more low-quality traffic to the site (much of which will result in an immediate bounce), content discovery helps you better convert the traffic you already have. A great content discovery system within your own website helps users find what they need more easily and which discourages bounce rates and encourages conversions, leading to much higher ROI from your site traffic.
Content discovery has powerful implications for both the user and the business.
For the user, benefits include:
Benefits also extend to the business, including:
Search is a powerful tool that can shape the entire experience visitors have on the site. From searching, browsing, and recommending products, search is key to enabling effective content discovery.
The following tips can help create a comprehensive and effective content discovery process:
Search and content discovery are key to offering a compelling user experience on any site. Algolia’s comprehensive search platform can enable rich content discovery experiences for a range of diverse use cases:
Learn how Algolia for site search can drive engagement with your company’s site audience with tailored experiences.
Watch our webinar “Conquering the crowded media landscape” to see how media companies can help users find superb content in new and interesting ways while increasing conversions, CX, and ROI.See how e-commerce sites can decrease the effort it takes for visitors to find the right product and increase the conversion rates with our webinar “Supercharge content discovery and drive growth.”
Create a full-featured search experience in no time.
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