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9. AI as a service: AI via API

BEFORE

Ecommerce sites are powered by complex, all-in-one monoliths that are impossible to extend and have “black box” transparency.

AFTER

Everything, including the AI model, is composable and easy to integrate via developer friendly APIs. Individual AI models are offered as-a-service, and charged per usage, with separate endpoints for search, browse, ranking, recommendations, etc.

Enable anyone to build great Search & Discovery