Algolia Unveils Revolutionary Generative AI ‘Smelling Similar’ Model to Redefine the Search Experience


April 1, 2024 at 09:00 AM Coordinated Universal Time

San Francisco – April 1, 2024 – Algolia, the world’s only end-to-end AI Search solution, is thrilled to announce today a ground-breaking Generative AI ‘Smelling Similar’ Model, marking a significant leap forward in search technology. Available immediately, this pioneering AI model is set to revolutionize user experiences by introducing an innovative approach to scent-based recommendations.

​​Leveraging cutting-edge, scent-mapping algorithms originally developed by the perfume industry, Algolia has merged these with advanced machine-learning models to create a first-of-its-kind solution capable of identifying intricate relationships between various smells. By categorizing top notes, heart notes, and base notes, the AI Smelling Similar model can seamlessly connect seemingly unrelated scents, offering users unparalleled recommendations. For instance, the model allows users to make associations between the interior smell of new sports cars to used baseball mitts, from fresh baked cookies to a newly brewed coffee.

Bharat Guruprakash, Algolia's Chief Product Officer and Chief Nasal Architect, remarked, “Scent memories are among the most potent human experiences, evoking vivid recollections and emotions. With Smelling Similar, we're tapping into this powerful phenomenon to enhance user engagement and satisfaction.”

Barbera Coretta, chief executive officer, Your4EvahHome, expressed enthusiasm for integrating Smelling Similar into their real estate website, stating, “Our mission is to help home buyers find their dream homes down to the smallest detail. By using Smelling Similar, we're helping home buyers find properties that resonate with their cherished memories, ensuring every new chapter begins on a familiar note.”

In addition to delivering personalized recommendations, Smelling Similar empowers site owners with robust control options within Algolia’s Merchandising Studio, allowing them to set thresholds for scent similarity and filter out the more undesirable odors.

You can find out more about AI Recommendations and the Smelling Similar capability at visit Try Algolia AI Search free here or request a demo

About Algolia 
Algolia is a leading provider of AI search solutions, serving over 17,000 businesses and 500,000 developers globally. Renowned for its user-friendly API-First platform and the fastest AI search technology, Algolia is the largest hosted search engine, trusted by businesses and developers for 1.75 trillion searches per year. Backed by a decade of innovation, expertise, and growth, Algolia continuously redefines the search landscape with its commitment to user-friendly solutions, significant scalability, and unmatched speed. Learn more: