What is online retail merchandising? An introduction
Done any shopping on an ecommerce website lately? If so, you know a smooth online shopper experience is not optional ...
Sr. SEO Web Digital Marketing Manager
Done any shopping on an ecommerce website lately? If so, you know a smooth online shopper experience is not optional ...
Sr. SEO Web Digital Marketing Manager
It’s hard to imagine having to think about Black Friday less than 4 months out from the previous one ...
Chief Strategic Business Development Officer
What happens if an online shopper arrives on your ecommerce site and: Your navigation provides no obvious or helpful direction ...
Search and Discovery writer
In part 1 of this blog-post series, we looked at app interface design obstacles in the mobile search experience ...
Sr. SEO Web Digital Marketing Manager
In part 1 of this series on mobile UX design, we talked about how designing a successful search user experience ...
Sr. SEO Web Digital Marketing Manager
Welcome to our three-part series on creating winning search UX design for your mobile app! This post identifies developer ...
Sr. SEO Web Digital Marketing Manager
National No Code Day falls on March 11th in the United States to encourage more people to build things online ...
Consulting powerhouse McKinsey is bullish on AI. Their forecasting estimates that AI could add around 16 percent to global GDP ...
Chief Revenue Officer at Algolia
How do you sell a product when your customers can’t assess it in person: pick it up, feel what ...
Search and Discovery writer
It is clear that for online businesses and especially for Marketplaces, content discovery can be especially challenging due to the ...
Chief Product Officer
This 2-part feature dives into the transformational journey made by digital merchandising to drive positive ecommerce experiences. Part 1 ...
Director of Product Marketing, Ecommerce
A social media user is shown snapshots of people he may know based on face-recognition technology and asked if ...
Search and Discovery writer
How’s your company’s organizational knowledge holding up? In other words, if an employee were to leave, would they ...
Search and Discovery writer
Recommendations can make or break an online shopping experience. In a world full of endless choices and infinite scrolling, recommendations ...
Algolia sponsored the 2023 Ecommerce Site Search Trends report which was produced and written by Coleman Parkes Research. The report ...
Chief Strategic Business Development Officer
You think your search engine really is powered by AI? Well maybe it is… or maybe not. Here’s a ...
Chief Revenue Officer at Algolia
You looked at this scarf twice; need matching mittens? How about an expensive down vest? You watched this goofy flick ...
Sr. SEO Web Digital Marketing Manager
“I can’t find it.” Sadly, this conclusion is often still part of the modern enterprise search experience. But ...
Sr. SEO Web Digital Marketing Manager
Nov 29th 2021 ecommerce
Social commerce is a fast growing segment, currently occupying 7% of the global ecommerce market. It is projected to reach 17% by 2025, representing $17 trillion annual sales.
(Source: ARK Investment Management LLC)
While social commerce represents only 1% of total ecommerce sales in the US, in China the market already matured to the size of $390 billion or 22% of all ecommerce sales in the country.
(Source: ARK Investment Management LLC).
The pandemic has accelerated the popularity of both ecommerce and social media globally. Today, we witness these platforms experimenting with various blends of the two. Social commerce covers a multitude of implementations, such as ecommerce transactions with social features, ecommerce functionality on social media, and social aspects incorporated into ecommerce websites and mobile apps. (Source: ARK Investment Management LLC).
Following WeChat’s ecommerce success in Asia, Instagram, FB, Twitter, Snapshot, and TikTok have all added ecommerce functionality to their platforms. Facebook is offering live shopping features, Instagram developed robust ecommerce functionality, Twitter is piloting ecommerce features, Snapchat is investing in Augmented Reality tools to enable ecommerce on its platform, and finally, TikTok has announced a partnership with Shopify to power its in-app shopping experiences.
Social media has proven to drive more online sales in the ecommerce industry during events, such as Black Friday 2020. For instance, over the Thanksgiving weekend, social media drove 1 out of 10 visits to retail websites, a 17% YoY increase. (Source: Adobe Holiday Shopping season report 2020.)
The rising trend of social commerce opens an opportunity for retailers and marketplaces to combine their ecommerce industry expertise with the interactiveness of modern real-time online shopping experiences, in order to actively and intentionally influence purchase decisions.
Functionally, social commerce can be implemented in different ways, matching the brand’s vision, company’s capabilities, and end-customer’s online shopping behaviors and expectations.
Learn more about How to increase and accelerate consumer demand using live streaming.
Social media represents a lucrative opportunity for the ecommerce industry not only as an advertising tool but also as a fully functioning ecommerce platform. Integrating social media ecommerce in the sales workflow offers companies an opportunity to benefit from a growing market segment and stay connected to their customers by keeping up with their shopping needs and habits, and delivering an enhanced customer experience.
Product Manager
Powered by Algolia Recommend