Search by Algolia
What is retail analytics and how can it inform your data-driven ecommerce merchandising strategy?
e-commerce

What is retail analytics and how can it inform your data-driven ecommerce merchandising strategy?

There is such tremendous activity both on and off of retailer websites today that it would be impossible to make ...

Catherine Dee

Search and Discovery writer

8 ways to use merchandising data to boost your online store ROI
e-commerce

8 ways to use merchandising data to boost your online store ROI

New year, new goals. Sounds positive, but looking at your sales data, your revenue and profit aren’t so hot ...

John Stewart

VP, Corporate Communications and Brand

Algolia DocSearch + Astro Starlight
engineering

Algolia DocSearch + Astro Starlight

What is Astro Starlight? If you're building a documentation site, your content needs to be easy to write and ...

Jaden Baptista

Technical Writer

What role does AI play in recommendation systems and engines?
ai

What role does AI play in recommendation systems and engines?

You put that in your cart. How about this cool thing to go with it? You liked that? Here are ...

Catherine Dee

Search and Discovery writer

How AI can help improve your user experience
ux

How AI can help improve your user experience

They say you get one chance to make a great first impression. With visual design on ecommerce web pages, this ...

Jon Silvers

Director, Digital Marketing

Keeping your Algolia search index up to date
product

Keeping your Algolia search index up to date

When creating your initial Algolia index, you may seed the index with an initial set of data. This is convenient ...

Jaden Baptista

Technical Writer

Merchandising in the AI era
e-commerce

Merchandising in the AI era

For merchandisers, every website visit is an opportunity to promote products to potential buyers. In the era of AI, incorporating ...

Tariq Khan

Director of Content Marketing

Debunking the most common AI myths
ai

Debunking the most common AI myths

ARTIFICIAL INTELLIGENCE CAN’T BE TRUSTED, shouts the headline on your social media newsfeed. Is that really true, or is ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

How AI can benefit the retail industry
ai

How AI can benefit the retail industry

Artificial intelligence is on a roll. It’s strengthening healthcare diagnostics, taking on office grunt work, helping banks combat fraud ...

Catherine Dee

Search and Discovery writer

How ecommerce AI is reshaping business
e-commerce

How ecommerce AI is reshaping business

Like other modern phenomena such as social media, artificial intelligence has landed on the ecommerce industry scene with a giant ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

AI-driven smart merchandising: what it is and why your ecommerce store needs it
ai

AI-driven smart merchandising: what it is and why your ecommerce store needs it

Do you dream of having your own personal online shopper? Someone familiar and fun who pops up every time you ...

Catherine Dee

Search and Discovery writer

NRF 2024: A cocktail of inspiration and innovation
e-commerce

NRF 2024: A cocktail of inspiration and innovation

Retail’s big show, NRF 2024, once again brought together a wide spectrum of practitioners focused on innovation and transformation ...

Reshma Iyer

Director of Product Marketing, Ecommerce

How AI-powered personalization is transforming the user and customer experience
ai

How AI-powered personalization is transforming the user and customer experience

In a world of so many overwhelming choices for consumers, how can you best engage with the shoppers who visit ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

Unveiling the future: Algolia’s AI revolution at NRF Retail Big Show
algolia

Unveiling the future: Algolia’s AI revolution at NRF Retail Big Show

Get ready for an exhilarating journey into the future of retail as Algolia takes center stage at the NRF Retail ...

John Stewart

VP Corporate Marketing

How to master personalization with AI
ai

How to master personalization with AI

Picture ecommerce in its early days: businesses were just beginning to discover the power of personalized marketing. They’d divide ...

Ciprian Borodescu

AI Product Manager | On a mission to help people succeed through the use of AI

5 best practices for nailing the ecommerce virtual assistant user experience
ai

5 best practices for nailing the ecommerce virtual assistant user experience

“Hello there, how can I help you today?”, asks the virtual shopping assistant in the lower right-hand corner ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

Add InstantSearch and Autocomplete to your search experience in just 5 minutes
product

Add InstantSearch and Autocomplete to your search experience in just 5 minutes

A good starting point for building a comprehensive search experience is a straightforward app template. When crafting your application’s ...

Imogen Lovera

Senior Product Manager

Best practices of conversion-focused ecommerce website design
e-commerce

Best practices of conversion-focused ecommerce website design

The inviting ecommerce website template that balances bright colors with plenty of white space. The stylized fonts for the headers ...

Catherine Dee

Search and Discovery writer

Looking for something?

facebookfacebooklinkedinlinkedintwittertwittermailmail

Directly addressing each and every customer through personalization is the key to winning in this tough market. Such customer loyalty is what differentiates a successful eCommerce brand from the competition. In other words, the cookie cutter approach to online marketing is a thing of the past. Companies need to adapt to their target audience by capturing every signal from various customer behaviors and interactions, analyzing the data and applying it across every channel in real time. 

This article showcases eCommerce’s best practices for personalization. Learn from the success of popular brands who have created a wide variety of personalized shopping experiences. See how personalization takes their online business to the next level of customer loyalty.

Part 1: Best practices for personalization — search results and category pages

One of the most impactful benefits Algolia offers is creating a more unified personalized experience for both search and category pages. Applying Algolia Personalization to both these pages ensures a more consistent and personally relevant experience throughout their user journey.

Personalized search results for a Sports & Goods retailer: Gymshark

image gymshark-perso-blurred

Gymshark ensures that each shopper sees the products most relevant to their unique preferences by combining events and facet values to create user profiles. For example, Gymshark’s personalization strategy includes events such as user clicks on products that appear in the search results, clicks on filtering facets and “add to cart” buttons, and other such events.

Personalized search results are returned based on matching the query and then boosting some items based on a user’s specific profile preferences for activities, color, features, and fit. The logic behind the personalization strategy for each user ID will sound like this: “You bought mainly women’s products in purple that are made for yoga; let’s show more products like that next time you visit”. 

You can implement Personalization in three main steps:

  1. Send user data to Algolia (requires coding):
    • Plan which user behavior to track
    • Send click and conversion events along with user tokens to Algolia using Algolia’s Insights API. The user token allows Algolia to identify the user who performs a specific event
  2. Configure Personalization Strategy: 
    • Use Algolia dashboard to configure the weighted importance of each event and facet
    • Use Algolia dashboard to simulate and test your Personalization strategy
  3. Enable Personalization in production: 
    • Add an additional parameter to every query to enable personalization 

Image personalization-enabled

To clarify, Gymshark’s success indicators:

  • Search conversion rate: from 6.2% pre-Algolia to an average 10% and climbing
  • Orders originating from a search: from less than 10% pre-Algolia to more than 30% increase for Black Friday 2020
  • Revenue from search users climbed up by 400% YoY

 

 

 

Personalized search results page for luxury fashion marketplace: The Real Real

image The Real Real

The one-size-fits-all approach to Personalization doesn’t work well. Different business objectives require different strategies. Therefore, each company will need to analyze their specific use case and configure the personalization strategy based on three main questions:

  1. Which events should you include, and how important are they relative to one another?
  2. Which facets should you include, and how important are they relative to one another?
  3. How significant an impact should Personalization play in your relevance?

For some industries specific facets or events might have higher importance than others. User behaviour on a luxury goods site like The Real Real, which feature multiple brands and product types, might not be similar to the user behavior on a sports attire retail sites like Gymshark, which offer more specified products produced by a single brand and a significantly lower number of product categories. 

Thus, for The Real Real, they’ve chosen a personalization strategy that relies on user clicks on faceting, product views, “add to cart” CTA buttons, and conversions defined as completed orders. Personalized search results are returned based on matching the query and then boosting some items based on a user’s specific profile preferences, such as designer name, closing size, color, gender, metal type, and ring size. 

 

 

 

Personalized category page for eyewear retailer: EyeBuyDirect

image eyebuydirect

Shoppers on EyeBuyDirect’s website enjoy a consistent, personalized experience. For example, when users browse to the “women’s glasses” category page, the results are boosted based on each user’s unique preferences, such as frame style/shape or materials. Algolia Personalization takes signals for all industries, in this case frames, which is a great fit for the eyewear industry use case. In other words, there’s no limit to the kinds of information that can be personalized, as you’ll see with the other companies in this article. Each time users navigate through the site, they see product results customized to their browsing behavior, history, and user profile. 

EyeBuyDirect’s success indicators:

  • 4% more revenue with search, increased browsing, and personalization
  • 1 – 1.5% improvement in conversion rate with product recommendations

image conversion-eyebuydirect

 

 

 

A/B testing personalization on search results and category pages for retailer: Honest Brew

image ab-test-honest-brew

Honest Brew runs A/B tests to evaluate different personalization strategies for their category page browsing and search result pages. Based on unique user preferences for price, beer style, volume, and more, Honest Brew fine-tunes their personalization strategy to improve click-through rates and customer conversions with real-time traffic in a low-risk environment.

 

 

Part 2: Additional personalized experiences

Personalized filters – user preference setting for fashion marketplace: Vide Dressing, Depop

image vide-dressing-mobile

On Videdressing’s designer fashion website, users can save preferences for brands, categories, and sizes, enabling personalization as they continue to browse.

image depop-mobile

Shoppers for designer fashions can save their preferred styles, brands, and sizes in Depop’s app, facilitating personalization as they continue to browse.

 

 

Personalized filters – wishlists for fashion marketplace: Vide Dressing

image vide dressing

When users find their desired products on Vidressing’s marketplace but aren’t ready to buy them, they can add them to a wish list. Videdressing uses this wish list data to personalize the user experience as they continue to browse.

 

 

Conclusion

Personalization is a powerful tool for an eCommerce company, helping retailers optimize their sales processes and maximize conversions and overall revenue, while simultaneously improving customer satisfaction and brand loyalty.

About the author
Tanya Herman

Product Manager

Recommended Articles

Powered byAlgolia Algolia Recommend

Search personalization 101: how to capitalize on personalized search and discovery
ux

Catherine Dee

Search and Discovery writer

Ecommerce trends for 2023: Personalization
e-commerce

Piyush Patel

Chief Strategic Business Development Officer

Best ways to leverage AI to optimize a user conversion
customers

Tanya Herman

Product Manager