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As always, the 2022 holiday season will present some amazing opportunities for ecommerce businesses and marketplaces. With online shopping continuing to be popular and continually evolving, as well as the unprecedented boost during the COVID-19 pandemic, many online retailers can’t rely on chance as they approach Black Friday, Cyber Monday, and the holidays this year.
Let’s look at the U.S. holiday-season trends from 2021 for insights that could help you make the most of your marketing strategies this winter.
Sources for graph and statistics: Adobe: Consumers spent $10.7 billion on Cyber Monday; Adobe: U.S. consumers spent a record $204 billion online
To leverage the latest trends in the online shopping customer experience and holiday shopping in particular, you can:
According to our 2021 Online Commerce Trends Survey, in the 2020 holiday season, 65% of ecommerce companies found that their ability to meet demand was insufficient, 47% were unable to scale to meet the demand, and 25% wanted to be able to iterate and merchandise more effectively.
One key to having a flexible, scalable, and reliable ecommerce platform is an upgrade from a traditional commerce architecture to a composable commerce (headless architecture), which could look something like this:
With a composable commerce approach, you can:
The unprecedented growth of retail ecommerce, coupled with the evolution of multifaceted customer shopping behavior, means that companies must continually adapt to meet customer needs. During critical sales periods like the holiday season, it pays to go beyond traditional Cyber Week sales and marketing strategies and roll out advanced ecommerce capabilities.
Ensuring that your tech stack is ready to handle the pressure of the biggest sales season starts with a well-planned composable architecture built to withstand any and all seasonal shopping pressure. Give your retail business a gift that’s likely to keep on giving: get your site or app ready now to take advantage of everything the holidays have to offer you this year.
Want some personalized advice? Request a free search audit. We’ll check out your site and give you recommendations on how to improve your online store for this Black Friday.
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